Madrid | Mallorca | Granada | Sevilla
“A hotel should be a space that radiates the authenticity of the place you are visiting, with centuries of history, and where true comfort coexists with design. A place where one feels welcomed as an honored guest, where professional excellence goes hand in hand with the warmth and closeness that define the Spanish nature.”
Carmen & Ignacio:
the perfect tandem
We are passionate about History, avid travelers, and connoisseurs of good taste. Discovering places with their own identity, sites that have been neglected and abandoned over time, and restoring them to their former glory is our passion.
Specialized in creating unique hotel projects from scratch, we have extensive experience in the field of architectural heritage restoration. We excel in analyzing the economic feasibility of the project and in creating the concept, interior design, and positioning in the luxury hotel sector for an exclusive clientele.
Hidden Away Hotels occupies a category of its own, thanks to its combination of the uniqueness and history of the building itself and our exclusive model of personalized service. Our goal is ambitious: to leverage and respect the hidden history of iconic buildings and transform them into an experience that respects the local charm of the destination, in a luxurious setting with meticulous, exclusive, excellent, and uncompromising service.
Member of one of the most well-known business families in Spain (on the Forbes list of 2022). Founders and owners of the insurance company Previasa and the largest private hospital group in Spain: Grupo Hospitalario Quirón, retiring from their involvement in 2015.
Carmen, along with her husband Ignacio Jiménez, is creating her own hotel empire. Hidden Away Hotels was founded in 2014 as a springboard for the opening of their first hotel in Mallorca: “Posada Terra Santa.” She is a qualified journalist with a degree in Information Sciences from San Pablo CEU University and Complutense University of Madrid, and an MBA from IE.
Part of a prominent family of professionals in Granada in various fields, including architects who have carried out significant renovations and projects in the city of Granada and throughout Andalusia. Ignacio has a law degree from the University of Granada and an MBA from the Instituto de Empresa. Before founding Hidden Away Hotels, he worked for over 15 years for two prominent Spanish hotel chains.
Both have successfully positioned the five hotels in the chain as some of the best accommodations in their respective destinations, thanks to their ability to restore architectural and cultural heritage, as well as their innovative model of personalized service. Currently, they are leading the luxury hotel sector in Europe.
All Hidden Away Hotels set the standard for contemporary luxury in Spain:
The Gran Hotel Inglés, the oldest hotel in Madrid; Hotel Posada Terra Santa and Samaritana Suites in Palma de Mallorca; Hotel Gravina 51 in Seville and Seda Club Hotel in Granada, which, after its opening in March 2023, is already ranked number 1 on Tripadvisor, along with the properties in Madrid and Seville.
All Hidden Away Hotels have received extensive acclaim since their opening and continue to do so every year for their quality and positioning
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We want your Hidden experience to be memorable and leave a lasting, positive impression.